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Beauty Launches

Sally Beauty Debuts on the TikTok Shop

The beauty retailer builds on marketplace momentum to meet consumers where discovery and beauty culture collide.

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By: Rachel Klemovitch

Assistant Editor

Sally Beauty is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. 

The move marks the latest step in the retailer’s expanding marketplace strategy and continued focus on discovery-driven shopping experiences.

Chris Kobus, Chief Marketing Officer at Sally Beauty, said, 

“As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step. We’re excited to continue meeting consumers where they are, with the professional-quality products they already trust.”

By bringing Sally Beauty to TikTok Shop, the retailer is meeting customers where beauty culture thrives — within creator communities and highly engaging social platforms.

Jamie Columbus, Vice President of eCommerce at Sally Beauty, commented,

“Launching on TikTok Shop reinforces Sally Beauty’s broader marketplace momentum. We have seen strong double-digit year-over-year growth across digital channels, including Amazon and delivery marketplaces like Uber Eats, where we recently celebrated one year of partnership, as we continue expanding how customers discover and access our products.”

TikTok Shop will feature a curated variety of Sally Beauty products, with pricing aligned with its website, along with select platform-exclusive promotions and participation in TikTok Shop events. 

Orders placed through TikTok Shop will ship directly from Sally Beauty’s distribution centers, with most orders fulfilled same day or next business day via standard FedEx delivery.

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